Speak;Easy is a startup that was looking for guidance around its social media channels. I created a social media strategy from the ground up that aligned with their goals and target audiences as well as helped them identify their tone of voice and low-hanging content opportunities they could tap into immediately.

I separated their goals into 30, 60, and 90 days so we could first focus on building awareness and community engagement before diving into paid advertising and partnerships. Based on the identified content buckets, I provided guidance around what would need to be created and how often to post on each social media channel.

This is the Social Media Strategy I created for Speak;Easy when I was freelancing in 2022.