Speak;Easy Mental Wellness
Speak;Easy is a therapy and wellness space based in Grand Rapids, MI.
What was my role?
As a Social Media Strategist, I developed and executed a comprehensive social media strategy for this small business, designed to increase brand awareness and expand the client base.
Social Media Strategy.
Challenge:
Speak;Easy needed guidance on how to effectively use social media to reach its target audiences and build brand presence from the ground up.
My Strategic Approach:
I developed a comprehensive social media strategy aligned with the company’s goals and target audiences, including:
Defining brand tone of voice and messaging.
Identifying immediate content opportunities to engage audiences quickly.
Structuring goals into 30-, 60-, and 90-day phases, prioritizing awareness and community engagement before scaling into paid advertising and partnerships.
Establishing content buckets with guidance on creation, frequency, and channel-specific best practices.
Impact:
This strategic framework enabled Speak;Easy to build a cohesive social media presence, engage its target audience effectively, and create a scalable roadmap for growth across all channels..
Client Example: Social Media Strategy