Hatch Coding.
Hatch Coding is a startup that focuses on creating educational courses for kids who want to learn to code. As the social media manager, I created a social media strategy, implemented a social media management tool, and created a content calendar for the business.
Social Media Strategy.
Hatch Coding did not have a social media manager before I joined the company. Therefore, a complete overhaul of the social media strategy was needed in order for the company to meet the CEO’s business goals. I built a content strategy by creating content buckets for each identified audience, a community management strategy that included customer care, and an influencer strategy that would start with user-generated content until we vetted and built relationships with identified audiences.
This is the Social Media Strategy and Social Media Creative Examples I created for Hatch Coding when I was employed there 2021.
Social Management Tool.
All social media content was being posted through a tool that did not cater to the needs of our strategy and goals. I identified and vetted multiple social media management tools and implemented one that was within our budget and would allow us to create a content calendar, posts, and pull analytics.