Kiterocket.
Kiterocket is a PR-forward marketing agency with clients in the technology, renewable energy, and consumer goods industries. As their Senior Social Media Manager, I am responsible for everything you can think of regarding social media marketing. I conduct audits, develop social strategies, create content calendars, oversee content production, ongoing social media management, and more.
The social media platforms I manage cross-client are LinkedIn, X (Twitter), Instagram, Facebook, and YouTube.
Social Media Management
I am responsible for the social media strategy and ongoing social media management for our agency’s biggest client, Renesas. This global company develops semiconductors in various industries, but its social media strategy focuses on more than just the product itself, including company culture, CSR, DE&I, recruiting, executive features, and PR.
In addition to social media management, I present monthly reports to key stakeholders, including performance data, key takeaways, and actionable content ideas based on our learnings and social media trends.
In 2023, my strategic efforts helped grow their LinkedIn by 68K followers and Engagement Rate by 20%, and I’ve contributed to the Engagement Rate increase on their Instagram (61%), X (40%), and FB by 264%.
Social Media Strategy
A large part of the work I do at Kiterocket is conducting platform audits and developing social media strategies for new and existing clients. When performing an audit, I take a look at the content they are posting to each channel and help clients understand where they can improve in terms of which platform their audience is most engaged on, posting cadence, visual content, messaging, and community engagement.
The goal is to help them invest their time, energy, and money into creating content for the social media channels that will make the biggest impact with their target audience and help them meet their goals.
These are a few of the client social media strategies I’ve created: imec USA, NION Health, PREA Foundation, and Molly Moons Ice Cream.
Proposal Creation
As we continue to grow and gain exposure to potential new clients, my role includes sharing social media recommendations within proposals our agency is sending out for new business. This work challenges me to continue to think outside of the box and flex the skills that I will bring to the table when we win their business.
This is a concept proposal for ad campaigns I helped design for NION Health.
Kiterocket Marketing
In addition to social media marketing for clients, I am responsible for the social media content creation and growth for the agency itself. I created Kiterocket’s social media strategy based on the overall marketing strategy and created a content calendar that aligns with the objectives and efforts of the agency throughout the year. I am also responsible for all content creation, cross-channel and reporting back performance to our leadership team.
This is Kiterocket’s Organic Social Strategy I created for 2023.
Kiterocket’s Active Social Channels include: LinkedIn, Instagram, X